An inspirational story about a dead product

January 24th, 2012 § 1 comment

I stumbled across an old post about a piece of software that I’ve never used made by a company I respect highly. The company is Panic and the true story of Audion is an inspirational story for any budding entrepreneur. The tale expertly leads the reader through the foundation of a small but talented two man software company as they find success, engage in a fierce rivalry with another software firm, avoid being swallowed by a large ugly company and politely decline a similar offer from their idol, Steven P. Jobs.

It’s a story full of promise, success, missed opportunity and failure but it’s certainly not bitter. In the end Audion is put out to pasture but the software that allowed Panic to flourish leaves them well equipped to continue creating great software. Someday I hope I’ll be able to say “Yeah, I made a successful app that was subsequently crushed by a big fish, but it was a wild ride.”


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