Apple Car or Apple Street View?

February 13th, 2015 § 0 comments

An Apple rumor tornado tour through the tech press a couple weeks ago when a camera laden minivan spotted driving around Silicon Valley was determined to be registered in the company’s name. This tornado sucked up all kinds of stupid ideas one of which was the theory that Apple was secretly designing its own electric car to compete with Tesla. The Internet loves to assume that Apple is going to jump into totally unfamiliar product categories and I assumed that the much more tame, if boring, explanation was that Apple is actually trying to collect their own Street View data; it’s one area where their Maps App remains woefully inadequate in comparison to Google’s.

Fast forward two weeks and the Wall Street Journal is claiming that Apple is indeed working on an electric car and when it comes to the Journal and Apple leaks it’s a good idea to listen.

Apple has several hundred employees working secretly toward creating an Apple-branded electric vehicle, according to people familiar with the matter. They said the project, code-named “Titan,” has an initial design of a vehicle that resembles a minivan, one of these people said.

Couple this with the news that Apple has hired the former president and CEO of Mercedes-Benz Research & Development, Johann Jungwirth, and these crazy ideas are starting to sound a little less crazy.

(via Jordan Kahn at 9to5Mac)

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