MIT’s Freaky Non-Stick Coating Keeps Ketchup Flowing

May 23rd, 2012 § 2 comments

Every once in a while something comes along that changes your daily life so dramatically that it’s hard for people to imagine what life was like before. This isn’t going to bring about world peace or anything but “the greatest thing since sliced bread” is not hyperbole.


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§ 2 Responses to MIT’s Freaky Non-Stick Coating Keeps Ketchup Flowing"

  • Alfred Morgan says:

    Best Foods meeting…

    Engineer: we can change our bottles to LiquiGlide now.
    Legal: this will cost $10M in licensing fees plus royalties.
    CEO: what’s this going to do to our sales?
    Marketing: we’ll actually sales will drop due to efficiency in extracting our product.

    Doh!

    Hmm… maybe windshield glass coating would be a better application and doesn’t need FDA approval.

  • Thomas Paine says:

    Kraft Foods meeting ….

    CEO: How can we take market share from Best Foods?
    Marketing: More ads!
    Legal: Lawsuits!
    Intern: Well, there is this cool stuff called LiquiGlide that makes it much easier to get condiments out of a jar.

    6 months later over at Best Foods …..
    CEO: Who’s brilliant idea was it not to implement LiquiGlide? Kraft has taken 80% of our market share in the markets where they have rolled out their new LiquiGlide containers!
    Engineer: Well I suggested it but you all thought that ..
    CEO: Your fired!
    Engineer: But I was the…
    CEO: Shut up and get out of my face. Now, Marketing, how can we spin this?
    Marketing: More ads!
    CEO: Brilliant, you get a bonus.

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