Dave Tach over at Polygon((My favorite gaming site as it’s not run by a bunch of HGDs (Hardcore Gamer Douchbags).)) as a great interview with the guys behind the best Free To Play iOS game I’ve ever played, Crossy Road. The game is good, don’t get me wrong, but the respect they have for their users is what really impressed me with the game. While the rest of the industry is cashing in on pay-to-win business models Crossy Road kept it classy.
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“We knew it wasn’t going to make a large amount of money per user,” he says. “Obviously, $10 million is fantastic. That’s way, way, way, way, way more than we thought we would get. But someone on the free-to-play business would look at those numbers and think we could make a lot more per user.”
Several times a week, Hall says, he receives unsolicited emails from companies hoping to help Hipster Whale with things like monetization and user acquisition and all of the marketing terms that permeate the freemium gaming sector. Hall isn’t interested, even if he suspects they’d be effective, because there’s one term they use that alienates him: “Whales.” Players who spend inordinate amounts of money in free-to-play games, often despite themselves.