The other part of our exponential hangover is how we build our businesses. The cult of growth denies the idea that you can build anything useful or helpful unless you’re prepared to bring it to so-called “Internet scale”. There’s no point in opening a lemonade stand unless you’re prepared to take on PepsiCo.
I always thought that things should go the other way. Once you remove the barriers of distance, there’s room for all sorts of crazy niche products to find a little market online. People can eke out a living that would not be possible in the physical world. Venture capital has its place, as a useful way to fund long-shot projects, but not everything fits in that mold.
I really want to build something that doesn’t require broad addoption to be successful.Leave a comment