A well told story about the naming of the iMac over at Fast Company1. Apparently it took quite a bit of convincing but even though he originally used ‘hate’ to describe the name iMac he eventually relented.
This, of course, says an interesting thing about the way Steve Jobs worked. He had an opinion. A very strong opinion. The kind of opinion that might knock you over and kick you a few times. But that’s not to say he wasn’t reasonable or wouldn’t ultimately change his mind if confronted with heartfelt opinions presented with passion.
The most important lesson from the story is that if you feel really strongly about an idea you shouldn’t be afraid to put it forth again even if it faced a Steve Jobs “I hate it” rejection2.
I relied on a philosophy I learned long ago from a wise man in advertising. It was “As long as you’ve got new ideas to share, you are free to re-present the old one.”
That philosophy works in all areas of life, not just advertising.
- The story is written by and from the perspective of the guy who claims credit for the name “iMac” so I would take it with a grain of salt. I believe the basic facts but I’m not so sure how close they really were to naming it MacMan [↩]
- Is there anything worse? [↩]
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