@SouthwestAir promotes tweet to celebrate 3 Mil Facebook Likes

August 3rd, 2012 § 0 comments § permalink

The fact that Southwest Airlines is using a promoted tweet to celebrate a Facebook milestone is funny for everyone except Twitter. One might be quick to chalk this up to inept social marketing but 3 million Facebook likes and 1.3 million Twitter followers is nothing to sneeze at. I could only find one competitor on Facebook with more thank 100k likes and that was Virgin America. It’s possible they bought their way up there but I doubt it. Either way this is probably the last thing Twitter wants to see promoted tweets used for.

Yeah, they called it Zuckerbird.jpg

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